Serving Students Together: A 10-Year Strategy for Western Texas College (2026–2036)

BUILDING THE FUTURE OF WTC TOGETHER
The future of Western Texas College starts with listening.
“Serving Students Together: A 10-Year Strategy for Western Texas College (2026–2036)” provides a roadmap for the College's future and reflects the voices of the students, employees, trustees, school districts, workforce partners, community leaders, alumni, and stakeholders who participated in President Laurie Sharp's Listening Tour.
Throughout the Listening Tour, participants shared what they value about WTC, the challenges facing students and communities, and opportunities for growth and improvement. Those conversations helped shape a strategic plan focused on student success, workforce development, community impact, and long-term sustainability.
The result is a clear, student-centered strategy designed to help Western Texas College continue serving students and strengthening communities across the region for the next decade.
Implementation begins immediately through annual action plans, measurable performance indicators, and regular progress updates to the Board of Trustees and the community.
FOUR STRATEGIC POINTS
Western Texas College's Serving Students Together strategic plan provides a shared vision for student success, workforce excellence, and regional impact. Developed through extensive community engagement, the plan will guide the College's priorities for the next decade. The strategic plan focuses on four key priorities:
Student Success with Clarity and Care
Helping students navigate their educational journey through clear pathways, proactive support, and a seamless college experience.
Enrollment Growth and Visibility
Expanding awareness of WTC and increasing opportunities for students throughout the service area and beyond.
Workforce, Academic Pathways, and Regional Impact
Aligning programs and partnerships with workforce needs while creating strong educational pathways that support students and regional economic growth.
People, Systems, and Stewardship
Building strong systems, responsible practices, and a culture of continuous improvement that supports students, employees, and communities.

STRATEGIC ENROLLMENT MANAGEMENT PLAN
Growing Opportunity. Supporting Student Success.
“The Strategic Enrollment Management Plan” serves as a companion document to the College's 10-year strategic plan and provides a focused roadmap for enrollment growth, student success, and institutional sustainability.
Built on an analysis of enrollment trends, demographics, recruitment outcomes, and student success data, this plan identifies opportunities to strengthen recruitment, improve retention, expand access, and support students throughout their educational journey.
The plan outlines strategies to:
Strengthen relationships with regional school districts and community partners
Expand pathways for dual-credit, workforce, transfer, and adult learners
Increase student access and support services
Leverage data to guide enrollment decisions
Enhance recruitment efforts and community engagement
Together, these efforts help ensure more students can access the opportunities available at Western Texas College and successfully achieve their educational and career goals.

Agricultural and Rodeo Complex Strategic Implementation and Advancement Framework
Investing in Students, Agriculture, and Regional Growth
“The Agricultural and Rodeo Complex Strategic Implementation and Advancement Framework” provides a roadmap for strengthening agricultural education, workforce development, student experiences, rodeo programming, and community partnerships at Western Texas College.
As a companion to the College's strategic plan, this framework identifies opportunities to expand facilities, strengthen industry partnerships, enhance student learning experiences, and support the long-term growth of agricultural and rodeo programs. Key areas of focus include:
Facility improvements and infrastructure development
Agricultural workforce preparation
Community and industry partnerships
Rodeo program growth and student recruitment
Experiential learning opportunities
Regional economic and workforce impact
The framework supports WTC's commitment to preparing students for success while strengthening the agricultural industries and communities that play a vital role in West Texas.

People First. Purpose Always. Forward Together.
These planning documents represent more than goals and strategies. They reflect a shared commitment to student success, and the future of the communities Western Texas College serves.
Together, we are building a stronger future for students, employers, and communities across West Texas.
