Introduction to Business

Western Texas College

  1. Basic Course Information
    1. Course Description: This course provides a survey of economic systems, forms of business ownership, and considerations for running a business. Students will learn various aspects of business, management, and leadership functions; organizational considerations; and decision-making processes. Financial topics are introduced, including accounting, money and banking, and securities markets. Also included are discussions of business challenges in the legal and regulatory environment, business ethics, social responsibility, and international business. Emphasized is the dynamic role of business in everyday life.
  2. Information about Learning Objectives and Outcomes - Student Learning Outcomes:
    1. Identify major business functions of accounting, finance, information systems, management, and marketing.
    2. Describe the relationships of social responsibility, ethics, and law in business.
    3. Explain forms of ownership, including their advantages and disadvantages.
    4. Identify and explain the domestic and international considerations for today’s business environment: social, economic, legal, ethical, technological, competitive, and international.
    5. Identify and explain the role and effect of government on business.
    6. Describe the importance and effects of ethical practices in business and be able to analyze business situations to identify ethical dilemmas and ethical lapses.
    7. Describe basic financial statements and show how they reflect the activity and financial condition of a business.
    8. Explain the banking and financial systems, including the securities markets, business financing, and basic concepts of accounting.
    9. Explain integrity, ethics, and social responsibility as they relate to leadership and management.
    10. Explain the nature and functions of management.
    11. Identify strengths, weaknesses, opportunities, and threats of information technology for businesses.
  3. Major Course Requirements
    1. Major course requirement:  Chapter quizzes
    2. Major course requirement:  Chapter exams
  4. Information on Readings
    1. Required text: Better Business: (4th edition), Solomon, Poatsy & Martin, ISBN-13: 9780133920581, Pearson Education.
  5. Other Policies:  Please refer to the WTC Course Catalog for the following:
    1. Campus Calendar
    2. Final Exam schedule
    3. How to drop a class
    4. Withdrawal  information
    5. Student Conduct/Academic Integrity
    6. Students with disabilities
  1. Course Organization

Unit One

CHAPTER 1 Business Basics  

CHAPTER 2 Economics and Banking  

CHAPTER 3 Ethics in Business  

CHAPTER 4 Business in a Global Economy

Unit Two

CHAPTER 6 Forms of Business Ownership 

CHAPTER 8 Motivation, Leadership, and Teamwork 

CHAPTER 11 Production, Operations, and the Supply Chain  

CHAPTER 12 Marketing and Consumer Behavior 

Unit Three

CHAPTER 15 Financing and Tracking Business Operations  

CHAPTER 16 Investment Opportunities in the Securities Market



Last Modified: August 3, 2016