BUSG 1301
Introduction to Business

Western Texas College

  1. Basic Course Information
    1. Fundamental business principles including structure, functions, resources, and operational processes.
    2. Any required prerequisites: None.
  2. Student Learning Outcomes
    1. Identify business functions of accounting, management, marketing, and economics; and describe the relationships of social responsibility, ethics, and law; and describe the scope of global business enterprise.
  3. Major Course Requirements
    1. Proctored Mid-term and Final Exam
  4. Information on Books and Other Course Materials
    1.  Foundations of Business, 4th Ed, Pride; ISBN: 9781285193946
  5. Other Policies, Procedures and Important Dates are available in the WTC Course Catalog.
  6. Course Organization and Schedule
    1. Weekly Course Schedule

Week Number

Section/Online Work

Week 1

Introduction to Moodle
Chapter 1: Exploring the World of business and Economics

Week 2

Chapter 2: Being Ethical and Socially Responsible

Week 3

Chapter 3: Exploring Global Business

Week 4

Chapter 4: Choosing a Form of Business Ownership

Week 5

Chapter 5:
Small business, Entrepreneurship, and Franchises

Week 6

Chapter 6: Understanding the Management Process

Week 7

Chapter 7: Creating a Flexible Organization

Week 8

Mid-term exam.
Chapter 8: Producing Quality Goods and Services

Week 9

Chapter 9: Attracting and Retaining the Best Employees

Week 10

Chapter 10: Motivating and Satisfying Employees and Teams

Week 11

Chapter 11: Building Customer Relationships Through Effective Marketing

Week 12

Chapter 12: Creating and Pricing Products That Satisfy Customers

Week 13

Chapter 13: Distributing and Promoting Products

Week 14

Chapter 14: Understanding Social Media and E-Business

Week 15


Week 16


Disclaimer:¬† Schedule and content is subject to change at the instructor’s discretion.





Weekly Assignments









Mid- Term & Final Exam




Last Modified: August 27, 2015