RTVB 2347
 Management of Electronic Media

Western Texas College

  1. Basic Course Information:
    1.  Course Description: An analysis of management principles of production companies, broadcast stations, cable companies, and emerging technologies
    2. Any required prerequisites: Enrollment toward degree or certificate program for Radio Broadcasting
  2. Student Learning Outcomes: Describe and analyze workflow and department functions in production facilities, broadcast stations, and cable companies; and discuss budgeting and management of production facilities, broadcast stations, cable companies, and emerging technologies
  3. Major Course Requirements
    1.  Major Requirement 1:  The Student will be required to write papers with answers based on the case studies at the end of each chapter of the textbook. Reading the case studies will be essential. There will be class discussion of the case studies.
    2. Major Requirement 2: The Student lab be required to complete assigned tasks given in the operation of KGWB Radio. From time to time, special speakers may be in class to present real world management situations they have encountered.
    3. Grading will be based on class participation and case study written responses.
  4.  Information on Books and Other Course Materials
    1.  Required Book: Management of Electronic Media ; Albarran , 4th Ed. ISBN -13 / 978-0-495-56942-8
    2. Required Access Code: NA         
    3.  Calculators: Calculator needed with basic functions.
    4. Other: Dedicated Notebook for note taking for this course.
  5. Other Policies, Procedures and important dates [Catalog]
    1. Academic Integrity: assigned papers are put through an integrity-comparison test to detect plagiarism.
    2.  ADA Statement: Western Texas College is an equal opportunity institution and is in compliance with the Americans with Disabilities Act. Any student who has a physical, emotional, or learning disability can apply for accommodations through the Counseling Center. Individual programs are designed to give students with disabilities equal access to all phases of college life.
    3. Special Assistance: : If, as a result of a disability, a student needs special assistance to participate in a class, the counselor is to be notified immediately so that the prescribed process can be initiated
    4. Affirmative Action: Western Texas College is an equal opportunity institution and is in compliance with the Americans with Disabilities Act
    5. Drop/Withdrawal: The Western Texas College catalog addresses this issue in detail.
  6. Course Organization and Schedule
    1. Weekly Course Schedule
Week Number Section/Online Work
Week 1 Getting Started
Hand out Syllabus
Read Chapter 1
Answer and discuss Case Studies p.22
Week 2 Read Chapter 2
Answer and discuss Case Studies p. 46-48
Week 3 Read Chapter 3
Answer and discuss Case Studies p. 93-94
Week 4 Read Chapter 5
Answer and discuss Case Studies p. 118-120
Week 5 Read Chapter 6
Answer and discuss Case Studies p. 144-146
Week 6 Read Chapter 7
Answer and discuss Case Studies p. 164-Acquiring A Station/ Paper Due on Arbitron
Week 7 Read Chapter 8 – Answer and discuss case study p. 188 –Morning Drive
Week 8 Read Chapter 9 – Answer and Discuss case study case study p.217-Tough Retailer
Week 9 Reach Chapter 10 – Answer and Discuss Case Studies – Live at 5 & Anchor Woes – p. 236 - 239
Week 10 Read Chapter 11 – Answer and Discuss Case Studies p. 262-264
Week 11 Read Chapter 12 – Answer and Discuss Case Studies p. 282-284
Week 12 Reach Chapter 13 – Answer and Discuss Case Studies p. 300-301
Week 13 Discussion of case studies Chapter 13 –cont’d
Week 14 Field Trip to Radio Station / Special Speaker
Week 15 Field Trip to Radio Station / Special Speaker
Week 16 Final Exam

Disclaimer:  Schedule and content is subject to change at the instructor’s discretion

 

Last Modified: August 19, 2015