BUSI 2304
Business Communication

Western Texas College
  1. Basic Course Information
    1. Course Description: Theory and applications for technical reports and correspondence in business.
  2. Information about Learning Objectives and Outcomes - Student Learning Outcomes:
    1. Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and deliver messages
    2. Conduct research that includes the use of electronic library resources and the Internet; use the results of that research to complete written and oral reports
    3. Deliver effective business presentations in contexts that may require either extemporaneous or impromptu oral presentations
    4. Provide feedback, accept feedback, and use feedback to improve communication skills
    5. Write business documents that are grammatically correct and use appropriate business style
    6. Develop effective interpersonal communication skills
    7. Use communication technology appropriately and effectively

Disclaimer: Students may vary in their competency levels on these abilities. You can expect to acquire these abilities only if you honor all course policies, attend class regularly, complete all assigned work in good faith and on time, and meet all other course expectations of you as a student.

  1. Major Course Requirements
    1. Major course requirement:  Chapter quizzes
    2. Major course requirement:  Chapter exams
  2. Information on Readings
    1. Required text:  Business Communication: Polishing your Professional Presence, Shwom, and Snyder, 3rd Edition, Pearson. ISBN: 9780133865615
  3. Other Policies:  Please refer to the WTC Course Catalog for the following:
    1. Campus Calendar
    2. Final Exam schedule
    3. How to drop a class
    4. Withdrawal information
    5. Student Conduct/Academic Integrity
    6. Students with disabilities
  4. Course Organization

Chapter 1

Developing your Professional Presence

Chapter 2

Working with Others

Chapter 3

Managing the Communication Process

Chapter 4

Communicating Routine

Chapter 5

Communicating Persuasive Messages

Chapter 6

Communicating Bad News

Chapter 7

Using Social Media in Business

Chapter 8

Finding and Evaluating Business Information

Chapter 9

Preparing Persuasive Business Proposals

Chapter 10

Preparing Business Reports

Chapter 11

Preparing and Delivering Business Presentations

Chapter 12

Communicating your Professional Brand: Social Media, Resumes, Cover Letters, and Interviews

The above schedule, policies, procedures, and assignments in this course are subject to change.


Last Modified: January 14, 2019