BUSG 1302
E-Business Management

Western Texas College

  1. Basic Course Information
    1. Introduction to business. Includes the internet, infrastructure for electronic commerce, markup languages, web-based tools and software, security issues, and electronic payment systems. Also covers strategies for marketing, sales, and purchasing; legal, ethical, and tax issues; and management functions.
    2. Any required prerequisites: None.
  2. Student Learning Outcomes
    1. Identify elements for developing a web page; identify security issues; describe transaction processing systems; identify ethical/legal concerns; and discuss tax issues relating to e-commerce transactions.
  3. Major Course Requirements
    1. Final Exam.
  4. Information on Books and Other Course Materials
    1. E-COMMERCE ESSENTIALS;     ISBN-13: 978-0-13-354498-5
  5. Other Policies, Procedures and Important Dates are available in the WTC Course Catalog.
  6. Course Organization and Schedule
    1. Weekly Course Schedule

Week Number

Section/Online Work

Week 1

Introduction

Week 2

Chapter 1
The Revolution is Just Beginning

Week 3

Chapter 2
E-Commerce Business Models and Concepts

Week 4

Chapter 3
E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Week 5

Chapter 4
Building an E-Commerce, Presence: Web Sites, Mobile Sites, and Apps

Week 6

Chapter 5
E-Commerce Security and Payment Systems

Week 7

Chapter 6
E-Commerce Marketing and Advertising Concepts

Week 8

Chapter 7
Ethical, Social, and Political Issues in E-Commerce

Week 9

Chapter 8
Online Retail and Services

Week 10

Chapter 9
Online Content and Media

Week 11

Chapter 9
Online Content and Media

Week 12

Chapter 10
Social Networks, Auctions, and Portals

Week 13

Chapter 10
Social Networks, Auctions, and Portals

Week 14

Chapter 11
B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Week 15

Chapter 11
B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Week 16

FINAL EXAM

Disclaimer:  Schedule and content is subject to change at the instructor’s discretion.

 

Attendance/Participation

20%

Weekly Class Assignments

60%

Final Exam

20%

 

 

Last Modified: August 18, 2015