ARTC 2347
Design Communication 2

Western Texas College

    1. An advanced study of the design process and art direction. Emphasis on form and content through the selection, creation, and integration of typographic, photographic, illustrative, and design elements.
    1. ombine type and images into effective communication.
    2. Choose proper software to produce desired effects.
    3. Summarize the principles of design that guide the form and function a visual solution.
    1. Submit all projects and assignments, following the guidelines, by the deadline.
    2. Compile a clean and professional style portfolio to build on in future classes.
    3. Participation in class critiques and discussions.
    1. Required Supplies
      1. Sketchbook
      2. Flash drive
      3. Presentation Board and/or foam core for each project
      4. Tracing paper
      5. Xacto knife & replacement blades
      6. Utility knife & replacement blades
      7. Metal Ruler with cork backing
      8. One inch artists tape
      9. Spray mount
      10. Technical Pens (Micron/Rapidograph)
    2. *additional supplies may be required later in the semester.
    1. Attendance - Attendance to class is mandatory. You are allowed a total of three absences during the course. Any additional absences will result in an automatic reduction in your final grade.  One letter grade per absence, starting with the fourth absence. Keep track of your absences and use them wisely.

      Your attendance for project critiques, exams, or presentations is mandatory! Do not schedule doctor’s appointments, trips or anything else that would cause you to miss class on these days. You are required to present your work in class. If your work is in on time, but you are not present, 20 points will be deducted from your grade.
    2. Late Work - See above paragraph for attendance on project due dates. No make up tests will be permitted without a dated doctors note or proof of emergency.

      If work is not turned in on time, you will automatically be deducted 20 points. After the first day, you will lose 10 points EVERY ADDITIONAL DAY it is late.
    3. Bad Weather Policy - In the event of classes being dismissed for inclement weather, holiday, national disaster, or other unavoidable circumstances, the instructor will be responsible for notifying the students as to what the make-up requirements will be. Sufficient work will be documented to offset the number of hours missed. This notification of required make-up work will be given to students within one week upon resuming classes.
    4. Grading Policy - Final grades will be determined on the following basis:
      70% projects
      20% quizzes and classwork
      10% critique and class participation

      All projects are graded on 3 categories: research & development, presentation, and design. Any project that was completed by the due date may be reworked and turned in with your portfolio at the end of the semester for regrading.
    5. Submitting Work - All work will be submitted physically unless otherwise noted.
    6. If submitting electronic work, it should be titled with name, and project date.
      Example: khartzog_project1.pdf

      Standards for physical work will be discussed in class. The presentation may vary between projects.
    7. Drop/Withdrawal - Student discontinuation of a class does not constitute an official drop or withdrawal. The last day to drop or withdrawal student discretion is Friday, November 18th. For more information contact the Counseling Center.
    8. Cell Phone & Computer Etiquette - Cell phone use will not be permitted in class. If your cell phone becomes a nuisance, you will be asked to leave the classroom and will receive an unexcused absence.

      Personal music devices are okay during lab exercises, but not during lecture or instruction. This privilege will be revoked if abused.

      Extra curricular use of the computers during lecture or lab time will not be tolerated. Computers are used for school work only, not email, Facebook, YouTube, etc. Again, you will be asked to leave the classroom and receive an unexcused absence.
    9. Studio Use Policy - The lab schedule is posted outside the door. As a design student, you have access to this lab any time I am present (office hours). Please check the schedule on the door and refrain from interrupting a lecture or class time.

      Absolutely  no food or drinks around the computers.
    10. ADA Statement - Western Texas College does not discriminate on the basis of disability in the admission or access to, or treatment or employment in, its programs or activities. The college counselors have been designated to coordinate compliance with the nondiscrimination requirements contained in section 35.107 of the Department of Justice regulation, Information concerning the provisions of the Americas with Disabilities Act, and the rights provided there under, are available for the college counselors
    11. Affirmative Action - Western Texas College is an equal opportunity institution and is in compliance with the American with Disabilities Act. Applications are accepted and considered without regard to race, color, creed, sex, age, national origin, veteran’s status or disability.
    12. Special Assistance - If, as a result of a disability, a student needs special assistance to participate in a class, the counselor is to be notified immediately so that the prescribed process can be initiated.
    13. Safety - A number of safety measures are in place for your continued protection. In the event of inclement weather, shelters have been designated at several locations on the campus. Your Student Handbook will have a map of these locations and you should familiarize yourself with each. The shelters will be marked at the entrance. Western Texas College is part of the citywide call list, which is activated by the local law enforcement personnel. Warnings will be given throughout the campus once the call is received.
    14. Emergency - All offices serve as emergency communications points. Please notify the nearest WTC staff member should you become aware of the need for assistance of any type. Campus Phone: Dial 9-1-1.

Week 1

Graphic Standards

Week 2

Project 1

Week 3

Project 1

Week 4

Project 1

Week 5

Packaging Design

Week 6

Project 2

Week 7

Project 2

Week 8

Project 2

Week 9

Project 2

Week 10

Icon Design

Week 11

Project 3

Week 12

Project 3

Week 13

Product Promotion

Week 14

Book Binding, Final Project

Week 15

Final Project

Week 16

Final Project, Portfolio Prep


*Disclaimer: Course Schedule is subject to change at the instructors discretion. All changes will be discussed in class and posted online Check MOODLE for the most up to date schedule.



Last Modified: May 20, 2013