AGRI 1325
Marketing of Agricultural Products

Western Texas College

  1. Basic Course Information
    1. Course Description: Essential marketing functions in the movement of agricultural commodities and products from producer to consumer.
  2. Student Learning Outcomes - Upon successful completion of this course, students will:
    1. Explain the essential marketing functions of buying, selling, transporting, storing, financing, standardizing, pricing, and risk bearing.
    2. Apply economic principles to the marketing of agricultural products.
    3. Identify alternatives in marketing of agricultural commodities/products.
    4. Examine the structure of agricultural markets.
  3. Course Requirements
    1. Six Major Exams – 600 points
    2. Library Research – 200 points
    3. Assignments/Homework Problems – 200 points
    4. Comprehensive Final Exam – 200 points
  4. Information On Books
    1. Agricultural Marketing and Price Analysis, Norwood and Lusk
      ISBN-13:  978-0132211215
      ISBN-10:  0132211211
  5. Other Policies, Procedures and important dates.  Please refer to the WTC Catalog for the following:
    1. Campus Calendar
    2. Final exam schedule
    3. How to drop a class
    4. Withdrawal information
    5. Student Conduct/Academic Integrity
    6. Class Attendance
    7. Students with disabilities
  6. Course Content and Tentative Schedule*

Week 1

Introduction
Chapter 1 – About Economics

Week 2

Chapter 2 – Basic Price Analysis – Supply and Demand
Exam #1

Week 3

Chapter 3 – Advanced Price Analysis – Mastering Supply and Demand

Week 4

Chapter 4 – Advanced Price Analysis – Imperfect Competition
Exam #2

Week 5

Chapter 5 – Agricultural Prices

Week 6

Chapter 6 – The Food Marketing Channel
Exam #3

Week 7

Library Research

Week 8

Chapter 7 – Empirical Agricultural Price Analysis

Week 9

Chapter 8 – International Agricultural Trade
Exam #4 -

Week 10

Chapter 9 – Managing Price Through Futures Markets

Week 11

Chapter 12 – Conducting Consumer Research
Exam #5

Week 12

Library Research

Week 13

Chapter 14 – Government in Agriculture

Week 14

Chapter 15 – Agriculture and Society
Exam #6

Week 15

Review for Final Exam

Week 16

Final Exam

 

*The above schedule, policies, procedures and assignments in this course are subject to change.

 

Last Modified: October 5, 2017